Chemically Upcycled TPU Supplier | Lifecycling™ Virgin-Quality Material for ESG Supply Chains | HTChem Inc.
NOVOLOOP
A Leading Solution for EU CBAM & Global Supply-Chain Decarbonization

Beyond the Limits of Mechanical Recycling
Chemically Upcycled Virgin-Quality TPU

As environmental awareness grows worldwide, carbon reduction has become an inevitable trend. Novoloop uses its patented Lifecycling™ technology to transform difficult-to-recycle post-consumer polyethylene waste into high-performance Lifecycled® TPU. Lifecycled® TPU is not recycled material in the conventional sense; it is a virgin-quality material produced through chemical upcycling.

Evaluate Adoption Now Learn How It Works
41%

Maximum Carbon Reduction

Validated through a third-party life cycle assessment (LCA), with a significantly lower carbon footprint than conventional petrochemical-based TPU.

  • Virgin-grade physical performance
  • High flowability; no modification to existing molds required
  • Complete trial-molding technical support
CORE ADVANTAGES & PRODUCTS

NOVOLOOP Next-Generation Sustainable Materials & Proven Performance

High-end TPU from recycled feedstocks—not just a sustainability story. Novoloop products combine top-tier performance with strong support for your green supply chain.

Lifecycled® TPU

Low-Carbon, High-Performance TPU

Lifecycled® TPU is a low-carbon, high-performance TPU developed by Novoloop. It is designed to reduce material carbon footprint while maintaining virgin-grade physical and processing performance.

Through material and formulation design, Lifecycled® TPU offers good low-temperature flexibility together with mechanical properties such as abrasion resistance and slip resistance. It is suitable for injection molding, extrusion, and compression molding, with applications including footwear, supercritical foaming, films, tubing, sporting goods, and more.

Key Specifications

  • Hardness Range: 67A, 75A, 85A, 90A, 95A
  • Physical Performance: Tensile Strength >25-45 MPa
  • Processing Methods: Injection, Film Extrusion, Compression Molding

AR67

High-End Injection Grade

Resistance to Low-Temperature Hardening & High Abrasion Resistance

  • Even after conditioning in an extremely cold environment (-15°C) and returning to room temperature, hardness remains stable (conventional commercially available soft TPU can harden significantly when exposed to cold).
  • Compared with conventional petrochemical-based plasticized TPU, abrasion performance is improved by 40%.

AR90

High-End Injection Grade

Excellent Flex-Fatigue Resistance

Passed rigorous 90-degree flex testing with no cut growth under all listed conditions:

  • 150,000 cycles at room temperature
  • 50,000 cycles at -10°C
  • 50,000 cycles after 7 days of hydrolytic aging

AR95

High-End Injection Grade

Whole-Shoe Outsole Flex-Test Validation

Successfully passed the whole-shoe outsole flex test standard (55-degree flexing, up to 200,000 cycles), meeting the demanding performance requirements of high-end footwear applications.

ENVIRONMENTAL IMPACT

Third-Party LCA Carbon-Footprint Assessment

NOVOLOOP Lifecycled® TPU has undergone a full life cycle assessment by Sphera, a leading international sustainability consultancy. The results show that, under specific product grades and conditions, Lifecycled® TPU can significantly reduce environmental impact without sacrificing physical performance, helping your brand customers achieve carbon-reduction targets.

NOVOLOOP

*Based on an LCA report commissioned by NOVOLOOP and conducted by Sphera, a leading international sustainability consultancy. Actual reductions vary by product and grade.

Significant Carbon-Footprint Reduction

~41%

Compared with conventional petrochemical-based TPU, CO₂-equivalent emissions can be reduced by nearly 41% at maximum.

Virgin-Grade Performance Through Chemical Upcycling

100%

Maintains 100% virgin-grade tensile strength and abrasion resistance, fully addressing the physical-property degradation associated with mechanical recycling.

Petrochemical Resource Replacement

~35%

Using Lifecycled® AR67 as an example, the material contains up to 35% post-consumer recycled (PCR) content.

Real Environmental Impact

“Each pair of high-end running shoes using Lifecycled® TPU gives the equivalent of 15 discarded plastic bags a new life.”

INNOVATIVE TECHNOLOGY

NOVOLOOP Patented Chemical Upcycling

NOVOLOOP has developed a proprietary molecular-level chemical oxidation technology that converts alternative carbon sources into key feedstocks for next-generation materials. It transforms post-consumer polyethylene waste into polyols and high-performance TPU, giving waste materials a new life.

Step 01 Sourcing

Post-Consumer PE Collection

Collect difficult-to-mechanically-recycle household/post-consumer PE waste, such as LDPE packaging bags and agricultural film, preventing it from entering the ocean or landfill.

✔ PCR Traceability Starting Point
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Step 02 Technology

Patented Chemical Upcycling

Using its proprietary Lifecycling™ molecular-level chemical upcycling technology, waste polyethylene is converted into key feedstocks used to manufacture polyester polyols and TPU.

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Step 03 Polyol

Sustainable Aliphatic Polyester Polyol

Produces aliphatic polyester polyols with up to 0% PCR content, enabling seamless replacement of conventional petrochemical-based polyols.

✔ 63% Certified PCR Content
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Step 04 TPU Application

High-Quality Sustainable TPU

Lifecycled® TPU pellets with up to 0% PCR content, with physical properties fully equivalent to virgin petrochemical-based TPU, suitable for injection molding and extrusion.

✔ World-First 50% PCR with Uncompromised Performance
Swipe horizontally to view all 4 steps ➔

Frequently Asked Questions

No modifications are required. This is one of Novoloop’s core value propositions. The material is precisely engineered as a seamless drop-in replacement for conventional petrochemical-based TPU. Your factory can continue using existing extrusion or injection-molding equipment, while the material’s melt flow rate (MFR) and thermal stability are comparable to conventional TPU. This enables an immediate improvement in production-line carbon-reduction benefits without additional equipment investment.
The answer lies in the fundamental difference between recycling mechanisms. Conventional “mechanical recycling” melts and reshapes waste plastics, a process that inevitably breaks polymer chains and causes material degradation. Novoloop instead uses its patented Lifecycling™ chemical upcycling technology to convert polyethylene into basic chemical feedstocks and then repolymerize them into high-quality polyols and polyurethane products. This technology provides a high degree of flexibility in material design, allowing product performance to be tailored to different application requirements. As a result, the materials can achieve true “virgin-quality” standards in properties such as tensile stress, elongation at break, and chemical resistance, enabling them to meet demanding performance tests.
Our initial focus is on the technically mature AR67, AR90, and AR95 injection-molding (Moldable) grades. These materials offer very high tensile strength together with excellent flex-fatigue resistance and resistance to low-temperature hardening. They are well suited for applications including high-end athletic-shoe/football-boot outsoles, decorative footwear components, IKEA furniture protective pads/gaskets, and cushioning/protective components for electronic products.

Connect with Global Brands and Capture Low-Carbon Supply-Chain Opportunities

NOVOLOOP’s innovative materials are not limited to the laboratory. Even under extremely demanding sporting conditions, the material continues to deliver excellent abrasion and tear resistance.

With brands facing urgent demand for sustainable materials, now is an ideal time for Taiwanese OEM/ODM manufacturers and footwear-material suppliers to begin adoption and strategic deployment.

Market Proven

Swiss running and outdoor sports brand On has taken the lead in adopting this forward-looking virgin-grade chemical upcycling technology, successfully applying the material in outsole prototypes for its flagship Cloud Prime footwear.

Samples & Technical Consultation

We provide product catalogs and samples across multiple grades for evaluation. In addition, HTChem offers local compounding and additive-customization capabilities, supporting Taiwanese OEM/ODM manufacturers with prototyping, formulation fine-tuning, and responsive troubleshooting support.

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